- Motion
Adobe Firefly: Times Square
Adobe had Times Square for one hour. Six city blocks of screens, the most watched intersection in the world. The challenge for Thinkingbox was to fill every frame of it. The result was over 400 images and videos, moving fluidly screen to screen, creating Adobe Firefly’s biggest moment yet.
The World’s Biggest Canvas
When your canvas is the biggest in the world you need content worthy of the scale. We approached this by choreographing an hour-long sequence, treating the screens as one continuous canvas for all of the content to move through. Delicate human expression gave way to fantastical landscapes, which gave way to unearthly beasts. A tough job for anyone, but Firefly made it look easy.
Beyond the Prompt
Adobe Firefly has become the tool creatives reach for when working with the most powerful AI models available. We helped show what’s possible with Adobe Firefly and a little imagination. Big ideas that fill any canvas, whether it’s at Times Square or not.