• Experiential

Sneaky Like Pete

The "Sneaky Like Pete" Prime Video experience for Amazon Studios, was an innovative out-of-home campaign that brought the con-artist drama of Sneaky Pete to life through an interactive lie detector experience. Using biometric sensors to track participants’ heart rate, perspiration, and temperature, the activation challenged fans to convincingly lie— mirroring the show’s central themes of deception and identity. This award-winning experiential campaign blended cutting-edge technology with immersive storytelling, to craft a memorable, tech-driven brand experience that engaged audiences in unexpected ways.