- Digital
- Experiential
Supergirl’s Intergalactic Station
DC and Amazon land Supergirl’s Intergalactic Rest Stop right on earth.
From spectators to superheroes
We took the lawn at the Grove and gave fans a trip into Supergirl’s outpost. Featuring alien performers, interactive strength challenges, and immersive photo moments, fans flew into her world, complete with a mobile Digital Passport tying the entire experience together. We bet your passport can’t get you to space.
From The Grove to the outer edges of the galaxy faster than the speed of light.
The team created an immersive experience that pulled fans into Supergirl’s universe through her very own Intergalactic Station, a space-grunge, punk-rock world covered in posters and stickers that felt right at home alongside the film’s title track, Blondie’s “Call Me.” Built as part of the film’s premiere, the experience brought the world of Supergirl to life with appearances from Milly Alcock and Jason Momoa. In partnership with Amazon, the station was part merch drop, part Amazon storefront, but all fan love (dogs included). Guests could test their Superhero strength, capture their journey into space, and get a taste of what it’s like to live in Supergirl’s world. With a personalized QR code and help from our brand ambassadors, guests captured their Supergirl moment alongside the iconic shield and Kara’s best friend, Krypto.The best part? We pulled it all off faster than you can say, “Truth. Justice. Whatever.”
Every detail was out of this world: a boxing machine asked whether you were stronger than Jason Momoa, Lobo’s Spacehog welcomed guests in, and free comics, photo ops and doggie treats were everywhere. Fans could even personalize Krypto’s name tag. All of this lived inside a space fit for the hero herself, where space-age decor, chain-link fencing and weathered barrels brought the grungy station to life, while shelves were packed with swag and alien trinkets. Everywhere guests looked, another surprise awaited.
The stats?
Galactic. We saw 3,000+ fans touch down, with 1,633 digital passports distributed to navigate the terrain. Our crew handed out 13,540 pieces of custom gear, including 654 pet tags minted live.
Even with a mid-flight course correction, we added a VIP and press preview featuring the film’s lead stars. We stuck the landing without breaking a sweat.
